The Oxford Street Samsung Experience Store was closed for refit for a couple of months.
Being one of our flagship stores, it was felt we needed to freshen it up with a new design. More digital screens, more room for accessories and ecosystem products but most importantly a better environment for our customers to experience the Samsung devices they know and love and are yet to know.
While the store was closed our amazing colleagues traded multiple different sites, including a pop up in Westfield Whitecity, demonstrating the new galaxy flip, fold and watches, Stratford Samsung Experience Store, and a new concept of a shop in shop in the Oxford Street Jessops, where our colleagues would take customers who had arrived at our closed store just down the street to experience the Samsung brand in a temporary location. This generated great additional footfall for Jessops while keeping our customers engaged.
The refit was delivered directly by Samsung and their partners, with Partner Retail Services working collaboratively on the planning and fitting out. A couple of new additions to the store to shout about are a wider and more shoppable accessory range and for the first time in Samsung Experience Stores UK Oxford Street now has a range of Samsung monitors on display from the new M8 to the G series gaming monitors.
Miles Beer, General Manager for Oxford Street said:
“Very proud to have cut the ribbon this morning to mark the Grand opening of the Samsung Experience Store at 125 Oxford Street.Partner Retail Services (PRS&) Samsung continues to push forward, investing in their bricks & mortar business; creating world class environments for customers and colleagues to enjoy.”
On the first week of trade after reopening customers were loving their new store layout!
